The Smurfette Principle is the practice in film and television to include only one woman in an otherwise entirely male ensemble.

Why it’s harmful

It perpetuates a male-dominated narrative.

It places the woman as the exception, existing only as she relateds to the men.

The men are individuals, the woman is a stereotype: overtly sexy, hyper-feminine, motherly, or sidekick.

It implies that men’s stories are more important than women’s.

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What is queer coding? Characters given traits or behaviors that suggest they are not heterosexual or cisgender, without outright confirmed to have a queer identity.

Villians are often queer-coded which leads to negative perceptions of queer traits. They may be shown as devious and corrupting of their sweet, more traditionally feminine heroines. Queer coding can become queer baiting: implying a queer relationship or character to gain a queer audience while not alienating a homophobic one.

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PictureParity

PictureParity

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You care about gender equity in media. PictureParity helps you take action.